Search Strategist Robert Coats Featured in BtoB Magazine
Our own Senior Search Strategist Robert Coats was recently featured in an article on search marketing in BtoB Magazine. Robert offered some expert insights into prospects’ search behavior, campaign...
View ArticleStudy Shows Strong Correlation between Search Marketing and Social Media
GroupM Search and comScore, Inc., a leader in digital marketing intelligence, recently released a study demonstrating the strong correlation between a brand’s social media exposure and users’...
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What is good for the searcher is good for the search engine
More than anything else, the key to success online comes down to one thing, relevancy. The key to a keyword’s high quality score in PPC? Relevancy. The key to a landing page’s high conversion rate?...
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Why NOT to Outsource SEO Link Building
Link building is an important part of the SEO process. However, when you outsource your link building you are putting your online reputation in the hands of others. Your links are an online...
View ArticleHodgson/Meyers Google Search Story
As we found out during the 3rd quarter of the Super Bowl, you can use Google to find “Parisian Love” but did you know you can also use it to find an award winning B2B advertising agency? What’s your...
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Google Instant
For the fans of the “I’m Feeling Lucky” button, you likely will not use it anymore. In the habit of hitting the ‘enter’ button after you type a search query? Break this one, because it is no longer...
View ArticleAmazon Takes Retargeting to a New Level
Retargeting has been a hot topic among marketers in recent years- and today a new player announced their entrance in the market. Amazon.com will be launching an ad network, where they will buy Web...
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Spike Likes Fridays, Vol. 55
The Spikesters had a busy week this week, and are preparing for very busy months ahead! As we have been helping our clients plan their marketing efforts for 2013, some of the Spikesters came across...
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